You rarely see Giordano promotion in the newspaper or any brochure but they do have promotion from time to time. Their promotion is during very peak day such as May 1, Christmas day and usually on weekend when walk by customers are at the most. Very creative marketing technique.
Harvey Norman seems to follow Giordano foot [...]

Marketing based on exclusive member privileged. This week alone we are seeing 2 having a member sales.

It is really important to use the correct medium to run your marketing campaign to reach your customer. Malaysia company’s marketing trend seems to be moving away from mass marketing such as bill board and advertisement and replace with creative marketing campaign that can really reach out to their customers. This year we will definitely [...]