Creative marketing to reach your target market using the correct medium

It is really important to use the correct medium to run your marketing campaign to reach your customer. Malaysia company’s marketing trend seems to be moving away from mass marketing such as bill board and advertisement and replace with creative marketing campaign that can really reach out to their customers. This year we will definitely see more of such marketing ideas in the market. Will it work, is it an effective marketing? Maybe yes, maybe no. What you think?

Source : The Sun Newspaper

PETALING JAVA: For five days from today, 30 taxis will provide commuters with Free rides
Look out For taxis with an Ambi Pur Car logo and a sign which reads “Free Ride” on lop of the vehicles.
The liisi pick-up points at noon everydaj will he malls such as Itukil Hinlang Plaza. Leisure Mall. Mid Valley within the Klang Valley between noon and 2pm. Megamall, Sun way Pyramid and Ampang Park. Thereafter, passengers will he picked up and dropped oil anywhere within Ihe klang Valley.
Realising thai taxi rides can somelimes he unpleasant, especially on a hot and humid afternoon. Ambi Pur-a brand of air freshener- has selected 120 taxis displaying the brand to cruise the klang Valley to promote The product. The taxis, of course, will smell refreshing and pleasant, coming equipped with the new Ambi Pur Car diffuser.
The campaign was initiated in conjunction wilh the introduction of Ihe improved product, featuring a diffuser that enables the device to fit better on your car’s dashboard. A bigger vent allows better air flow, while a control pin in front allows better fragrance intensity control.
We’re celebrating the efficiency of Ambi Pur Car by offering the publican opportunity lo experience a pleasant ride despite the midday rush. Ambi Pur Car will make any drive time great.” Tan Chooi Khim. president of Sara Lee Malaysia. Singapore and Vietnam said.