
You rarely see Giordano promotion in the newspaper or any brochure but they do have promotion from time to time. Their promotion is during very peak day such as May 1, Christmas day and usually on weekend when walk by customers are at the most. Very creative marketing technique.
Harvey Norman seems to follow Giordano foot step in such promotion. Every weekend they will have happy hour and 1 day specials to attract walk by customer. Would you do the same to attract customer to your retail shop? It is worth trying.

This is a blog dedicated to retail marketing & branding for Malaysia market.