Archive for March, 2009
Why Advertising Is Failing On The Internet
In: Uncategorized
23 Mar 2009I came across this amazing story in Tech Cruch and it is written by Eric Clemons. The the full story here.
Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for [...]
Sony’s Buzz Marketing
21 Mar 2009September last year, Sony had a buzz marketing by giving away 350 unit of T70 at a very special price. The camera price started at RM 8.
Buzz marketing is a very efficient marketing technique because the Hype & PR value you get in return are so much more efficient than pure advertising in traditional medium.
The [...]
Consumer Engagement :: The Marketing Arm
View more presentations from tmadallas. (tags: sales consumer)
Customer engagement is a very important topic marketers should focus on. Well the first step, is to realise that your old marketing techniques need to be changed.
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- Gamble with the restaurant and if you win you get 50% discount
- Influencing consumer purchasing behaviour with collectables
- Purchase Cash Voucher using Credit Card 0% interest Facility
- Razorfish Plans Social Ads for Mainstream Media
- Viral Email Marketing by Lancome
- Do Social Influence Marketing works in Malaysia?
- Product Marketing : Letting consumer try your product
- Promotion is about story, story & story
- Promotion giving away limited edition collections
- How a restaurant can use Social Media