More and more companies are adopting hype marketing campaign. Many companies realised the potential of word of mouth marketing compare to traditional media. Last friday, Parkson Sungei Wang Plaza created a hype marketing campaign to celebrate their newly renovated store. They are giving away RM 100 cash voucher to the first 100 shoppers. In total [...]

Do you ever wonder why some company create a promotion that is targeting to a limited target group? Why don’t they just open to all? In that way they are able to maximize their their sales with 1 advertisement budget.
Selective crowd promotion is a different marketing method that brings the following benefits :-

Differentiating marketing to [...]