Selective Crowd Promotion

Do you ever wonder why some company create a promotion that is targeting to a limited target group? Why don’t they just open to all? In that way they are able to maximize their their sales with 1 advertisement budget.

Selective crowd promotion is a different marketing method that brings the following benefits :-

• Differentiating marketing to different target groups.
• Creating sense of exclusivity (Only certain group able to enjoy such discounts).
• Fantastic word of mouth marketing.
  • Bragging after one has purchased it.
  • Informing your friend that is eligible to check it out.

Remember, nowadays even if your promotion is really fantastic and there is no hype happening around your promotion, no consumer is going to buy into your promotion.

http://www.everyday.com.my/promotion/2009/5/New-Zealand-Natural-I-C-Ice-Cream-Giveaway-of-the-.shtml

http://www.everyday.com.my/promotion/2009/4/2009-Topshop-Topman-Student-Lock-In.shtml