Making purchasing fun
14 Jun 2009I have been studying consumer purchasing behavior and it is very interesting to note that if you make it fun enough for the consumer, they will buy into it. This week Megakidz Funland & Edutainment @ Mid Valley Megamall has an interesting promotion. It is a book buffet. They have a huge stack of books and if you buy a paper bag for RM 49.90, you are allow to fit as many books as possible in the paper bag.
Promotion : Scholastic Book Buffet
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