Viral Email Marketing by Lancome

Yesterday, I receive an email  and I was shocked as the email has a huge list of recipient’s email address. It is actually Lancome’s Viral Email Marketing campaign. Lancome quest to gather email addresses. It works like this. Email to all your contacts list and cc a copy to Lancome, the top 10 with the most email contacts sent will get a RM 350 worth of free gift. Since Lancome needed to count the number of email one sends to, the email address of recepients must be visible.

Lancome, email marketing is a pretty old Internet Marketing techniques. Next time try Facebook or Twitter.

Please share your views what you think about Lancome’s latest Viral Email Marketign techniques?