Source : Bukotsu Ramen 50% discount
This is new. You know how marketers likes to turn purchasing into a game to influence purchasing behaviour and create a hype for word of mouth marketing? This company came out with a gamble game and if you win they will honour you with 50% discount.

Source : McDonald’s FREE Coca-Cola Glass
Price does not always influence consumer purchasing behaviour so in creative marketing, marketers always introduce collectables from famous brands. Mc Donalds is always famous in such marketing techniques and they are indeed very successful at it.