It is a great marketing to let consumer try your product and hopefully if they like it, they will eventually buy it. Many company has free giveaways, free samples, exchange programs and etc to give trial products away to consumer. Recently, Clinique comes out with this brilliant marketing promotions.
Instead of giving it free, they sell [...]
H2O did a series of promotion marketing and you bet, creatively they make it in a series of related stories.
Promotion 1 - Jun 2009
Take any used cleanser to exchange for a H2O Plus Face Oasis Cleansing Water 118ml at only RM19 (worth RM60).
Promotion 2 - July 2009
Take in any empty ~H2O+ cleanser bottle and get [...]
Yet another social media presentation but this one focus on restaurants.
09 Fluid Social Media Restaurant Seminar
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This is a blog dedicated to retail marketing & branding for Malaysia market.