Source : Bukotsu Ramen 50% discount

This is new. You know how marketers likes to turn purchasing into a game to influence purchasing behaviour and create a hype for word of mouth marketing? This company came out with a gamble game and if you win they will honour you with 50% discount.

Source : McDonald’s FREE Coca-Cola Glass

Price does not always influence consumer purchasing behaviour so in creative marketing, marketers always introduce collectables from famous brands. Mc Donalds is always famous in such marketing techniques and they are indeed very successful at it.

You can now shop at JUSCO and pay later within a 6-month period at 0% interest with no handling fees. Exclusively for JUSCO and Maybankard Credit Cardmembers. Maximum transaction is limited to RM1,000 per cardmember.

Step 1: Visit any JUSCO Service Counter

Step 2: Purchase RM500 JUSCO Gift Vouchers with your JUSCO or Maybankard Credit Card

Step 3: You can purchase household items. apparel & groceries at any JUSCO store using your JUSCO Gift Vouchers

Avenue A | Razorfish and Pluck plan to combine their experience in technology, and digital and social media to develop what they hope are more engaging banner ads. Code-named AdLife, the social ad unit is expected to become available later this year.

“Within the social realm, banners don’t always work as effectively as we want them to,” said Shiv Singh, VP and global media lead at Avenue A | Razorfish. “What if we have consumers influencing each other… reaching in an ad unit, participating in the conversation? Because customers and consumers are more influenced by eachother, it makes it intuitive, insight-driven.”

AdLife units will be standard IAB banner units with areas where Web users can input their own comments and media. The ad unit may call for text, such as a product recommendation or mini-review. Depending on the execution the ad could allow users to upload photos, video, provide opinions, or rate other content.

Read more at clickz

Lancome, email marketing is a pretty old Internet Marketing techniques. Next time try Facebook or Twitter.

Please share your views what you think about Lancome’s latest Viral Email Marketign techniques?

• Brands must socialize with consumers: It won’t be enough for brands to craft powerful messages and push them through different media channels. They will need to participate directly in conversations with consumers and provide more meaningful value exchanges.
• Brands must develop a credible social voice: Brands will need to focus on developing credible voices for SIM. These voices will need to be more engaging, personal, humble, authentic and participatory than traditional advertising messages.
• Brands must provide a return on emotion to their consumers: Social media is a great tool for building symmetrical brand relation- ships, in which both the brand and the consumer reap equal returns from their relationship.
• Brands must know the effect of influencers throughout the marketing funnel: It is essential to know how influence changes in each stage of the marketing funnel. That information should drive when to focus on which influencers and how to surface content from those influencers on corporate-owned digital properties.
• Brands lack significant credibility in the digital realm and on social platforms: Brands should explore new ways of marketing on the social platforms that help build trust and credibility first and foremost. It is no use devoting significant marketing efforts to this space unless you’ve already figured out how to serve as a trusted brand. The social platforms require a new marketing language - one that mustn’t be overlooked.

But the question is how about Malaysian consumer?

Does Social Influence Marketing works in Malaysian?

Ascent Solution marketing consultants has been searching for proves & data to link to the Razorfish research and the answer is astoundingly YES. Although we didn’t do any extensive surveys and research on it but we found a few success stories inside our own Social Network (everyday.com.my).

On February 2009, we featured a promotion from Fireman BBQ in our portal. The responds on the promotion is very limited with a few consumer trying it. On May, Mr Lee, COO from Fireman BBQ realize the potential of social networks and he decided to participate in the conversation. The result, the traffic double and the sales conversion also increased.

Mr Lee from Fireman BBQ also uses our social networking platform to seek ideas & feedbacks from the customer. From there Mr Lee are also able to identify Fireman BBQ influencers.

Fireman BBQ Report : Fireman BBQ Restaurant BBQ Buffet Promotion

Malaysian consumer are maturing fast with the help of Internet. Nowadays, most big & small companies are using social networking to engage with their customers. May it be facebook, twitter, everyday.com.my or blogs, companies must participate at the medium where the consumers is.

Instead of giving it free, they sell it at a very good price and the consumer love it. They bought it to try for themselves and many even use it as a gift to relatives & friends. This is definitely a successful word of mouth campaign versus giving away the product free as when it comes to free stuff, consumer doesn’t appreciate it much and it might end up with someone who doesn’t needs it.

Promotion Outcome : CLINIQUE Great Skin Solutions @ RM40

Promotion 1 - Jun 2009

Take any used cleanser to exchange for a H2O Plus Face Oasis Cleansing Water 118ml at only RM19 (worth RM60).