http://www.retailmarketing101.com This blog will feature latest news and trends on marketing in Malaysia retail industry. Wed, 23 Sep 2009 03:55:45 +0000 http://backend.userland.com/rss092 en Source : Bukotsu Ramen 50% discount This is new. You know how marketers likes to turn purchasing into a game to influence purchasing behaviour and create a hype for word of mouth marketing? This company came out with a gamble game and if you win they will honour you with 50% ... http://www.retailmarketing101.com/2009/09/gamble-with-the-restaurant-and-if-you-win-you-get-50-discount/ Source : McDonald's FREE Coca-Cola Glass Price does not always influence consumer purchasing behaviour so in creative marketing, marketers always introduce collectables from famous brands. Mc Donalds is always famous in such marketing techniques and they are indeed very successful at it. http://www.retailmarketing101.com/2009/09/influencing-consumer-purchasing-behaviour-with-collectables/ Hey this is something new. Shop Now and Pay Later. You can now shop at JUSCO and pay later within a 6-month period at 0% interest with no handling fees. Exclusively for JUSCO and Maybankard Credit Cardmembers. Maximum transaction is limited to RM1,000 per cardmember. Step 1: Visit any JUSCO Service Counter Step ... http://www.retailmarketing101.com/2009/08/purchase-cash-voucher-using-credit-card-0-interest-facility/ Avenue A | Razorfish and Pluck plan to combine their experience in technology, and digital and social media to develop what they hope are more engaging banner ads. Code-named AdLife, the social ad unit is expected to become available later this year. "Within the social realm, banners don't always work as ... http://www.retailmarketing101.com/2009/08/razorfish-plans-social-ads-for-mainstream-media/ Yesterday, I receive an email  and I was shocked as the email has a huge list of recipient's email address. It is actually Lancome's Viral Email Marketing campaign. Lancome quest to gather email addresses. It works like this. Email to all your contacts list and cc a copy to Lancome, ... http://www.retailmarketing101.com/2009/08/viral-email-marketing-by-lancome/ Early of the year, we quoted a report from Razorfish about Social Influence Marketing (Marketing using Social Networks). Every mid-year, the company will release a mid year report in the prediction made early of the year. They have just released the new solid report for Social Influence Marketing. Read the ... http://www.retailmarketing101.com/2009/08/do-social-influence-marketing-works-in-malaysia/ It is a great marketing to let consumer try your product and hopefully if they like it, they will eventually buy it. Many company has free giveaways, free samples, exchange programs and etc to give trial products away to consumer. Recently, Clinique comes out with this brilliant marketing promotions. Instead of ... http://www.retailmarketing101.com/2009/08/product-marketing-letting-consumer-try-your-product/ H2O did a series of promotion marketing and you bet, creatively they make it in a series of related stories. Promotion 1 - Jun 2009 Take any used cleanser to exchange for a H2O Plus Face Oasis Cleansing Water 118ml at only RM19 (worth RM60). Promotion 2 - July 2009 Take in any empty ... http://www.retailmarketing101.com/2009/07/promotion-is-about-story-story-story/ This is another promotion with a story and the best thing is they are giving away limited edition 90th Anniversary Space Commemorative Kit. Wow Olympus System Malaysia is also on Facebook now. Which company is not in Facebook yet? Hurry, get on borad ya. http://www.retailmarketing101.com/2009/07/promotion-giving-away-limited-edition-collections/ Yet another social media presentation but this one focus on restaurants. 09 Fluid Social Media Restaurant SeminarView more documents from casephilip. http://www.retailmarketing101.com/2009/07/how-a-restaurant-can-use-social-media/