It is a great marketing to let consumer try your product and hopefully if they like it, they will eventually buy it. Many company has free giveaways, free samples, exchange programs and etc to give trial products away to consumer. Recently, Clinique comes out with this brilliant marketing promotions.
Instead of giving it free, they sell it at a very good price and the consumer love it. They bought it to try for themselves and many even use it as a gift to relatives & friends. This is definitely a successful word of mouth campaign versus giving away the product free as when it comes to free stuff, consumer doesn’t appreciate it much and it might end up with someone who doesn’t needs it.
Promotion Outcome : CLINIQUE Great Skin Solutions @ RM40
Promotion is about story, story & story
27 Jul 2009H2O did a series of promotion marketing and you bet, creatively they make it in a series of related stories.
Promotion 1 - Jun 2009
Take any used cleanser to exchange for a H2O Plus Face Oasis Cleansing Water 118ml at only RM19 (worth RM60).
Promotion 2 - July 2009
Take in any empty ~H2O+ cleanser bottle and get a refund of RM19 for your next purchase of a full size Face Oasis Cleansing Water 236ml or any other full size ~H2O+ cleansers.
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