Enjoy Additional 10% discount on top of Bossini Sale, up to 50% off on 4 & 5 July at all Bossini stores when you show your happy smile upon payment.

Smile to get this promotion. Promotion with a message and it is fun

This is creative marketing. Promotions doesn’t have to be boring.

This weekend, Machines Sdn Bhd has a road show at Mid Valley Megamall Centre Court. The company needed some word of mouth segment to promote the roadshow so they add in an amazing promotion. Everyday they are selling 30 Ipod Nano for 50% discount. Apple products seldom has any discounts so this word of mouth campaign are an instant conversation topics in all social networks and blogs. This is a briliant word of mouth marketing idea by Machines Sdn Bhd.

Source : Mac + Ipod Discovery week

But unfortunately Machines Sdn Bhd doesn’t realise that a word of mouth marketing effort doesn’t stop there. Making sure the event runs well and fair will builds or spoilt the company’s brand. It is a bad idea for Machines Sdn Bhd to mis-manage a hype up event like this. On the promotion day, many customer complaints that Machines Sdn Bhd reserve the ipod nano units to their own staff. So instead of selling 30 unit a day, a small portion are reserved for their staff. Many customers who has been queing up for 3 hours are very mad at how they manage the event.

Machines Sdn Bhd Staff caught red handed.

Picture Source : Machines Staff 我觉得很不应该这样!!! at Mac + Ipod Discovery week

Some consumer reported that on Saturday, the queue started from number 9. Number 1 - 8 are reserved for their own staff.

This definitely spoilts Machines Sdn Bhd’s good name.

In case you haven’t been checking our Facebook updates, we’ve just launched the new Starbucks Coffee Jelly Frappuccino and… we want you to try it!

Tomorrow at 2pm, head on over to Starbucks Mid Valley with a friend and win yourselves a Starbucks Coffee Jelly Frappuccino each!

All you have to do is memorise the Tongue Twister below and recite it in front of our baristas, accurately without any reference. Remember, you must come with a friend.

Ready? Here you go…

ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ

Coffee in the jelly;
Jelly in your coffee;
I’m feeling a little thirsty;
Let’s try the new yummy Starbucks Coffee Jelly.

ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ ღ°`¤.°ღ

The first 5 pairs to complete the challenge successfully win!

*Judges’ decisions are final.

source : http://www.everyday.com.my/promotion/2009/6/Starbucks-Coffee-Jelly-Challenge.shtml